Local SW Florida Eco-Friendly Company Goes International
Earth Day 2017 marked the fourth anniversary of award winning WooBamboo!, an eco-friendly company based in southwest Florida. WooBamboo! is changing the world and has been doing so for the past four years. Local inspiratory partners Tom Burt, Steve Hyde, and Christopher Fous launched their oral care company on April 22nd, 2013, and have since then sold over a million eco-friendly toothbrushes made from organic bamboo.
Starting with just a simple idea: “innovation by elimination”, the company has grown to become an international sensation, impacting the world through small changes, starting with your toothbrush. “We aren’t a toothbrush company,” explains Cofounder and Creative Director Christopher Fous, “At WooBamboo!, we’re in the inspiration business. It’s our mission to inspire the world to make more eco-friendly choices. Oral care is simply our vehicle, chosen because it’s so culturally universal and fiercely ritualistic. We know that many small steps lead to big change. We simply provide an easy step.”
Over a billion plastic toothbrushes end up cluttering landfills and oceans every year – just from America alone. Pair that with the fact most household toothpastes literally have the warning “if swallowed contact poison control” written on them, and you’ve got a pretty severe need for a more natural oral care solution. After intense skepticism and being told numerous times “good luck with that”, these partners never wavered. Now, in 2017, a mere four years later, the WooBamboo! line consists of toothbrushes for adults, kids, and pets, in soft, medium and super soft, as well as biodegradable dental floss.
With their first order in 2013 for 10,000 brushes, they now have sold over one million bamboo toothbrushes, effectively changing the impact people are having on the planet. Their goal of changing the world is continuing as they grow their product line boasting an entire oral care line with natural mouthwash and toothpaste, all packaged in Earth-friendly materials, including recycled plastic, post-consumer waste, and soy-based ink. The toothpaste will come in Vanilla Mint and Sweet Cinnamon for adults, and Bubble Berry and Toasted Marshmallow for kids, naturally flavored with no fluoride, utilizing safe, natural ingredients.
In their quest to change the world, they have received accolades, dentist approval and awards including EcoExcellence Awards in 2015 for their pet brushes and in 2016 for their eco dental floss. Their floss is made from a natural, biodegradable silk in which the plant-based packaging becomes the dispenser, reducing waste.
They are working with businesses, hotels, and dental practices across the globe, able to customize the toothbrushes with laser etching on the handle. Currently in 28 countries and climbing, this small company has made some huge impacts across not only our area, but across the world. “Everyone brushes their teeth,” explains Steve Hyde, Cofounder and COO. “Its universal – transcending age, gender, culture, and religion. When you use a bamboo toothbrush, every morning and every night you remind yourself you’ve made an eco choice. You’ll feel good about yourself, and want to make even more eco choices. If millions of people start and end their day wanting to do good for the planet, we’ve changed the world.”
WooBamboo! is currently available in independent local shops, as well as, national chains including CVS, Target, and Kroger, now totaling approximately 8,000 locations world-wide. Summer 2017, WooBamboo! will be adding additional online venues, as well as retail goliath Costco to the expanding roster.
“Our products serve as an inspirational reminder that a small step has been made towards a cleaner planet”, explains Tom Burt, CFO. “Our products can be sold in big box stores, grocery, pharmacy, dental, vet, spa, hotels and resorts. They’re attractive, work just as well and last just as long as our non-eco competition, without the huge spike in cost usually associated with an eco product.”
WooBamboo is right on track for changing the world – healthy smile after healthy smile. So the question is: “Do You Woo?”
Dentist Approved, Mother Nature Recommended. WooBamboo‘s eco-awesome oral care products were designed to inspire the world and empower eco-minded consumers. With a full line of toothbrushes for adults, kids, and pets, along with natural floss and chemical-free toothpaste and mouthwash, WooBamboo offers natural alternatives to the typical landfill-cluttering and chemical-ridden products currently on the market. Through innovation and inspiration, WooBamboo is changing the world, one healthy smile at a time!