What is public relations? Is it different from marketing? Do I need them in my business? The answer is available right now through the course PR and Marketing 101 offered by CCPS and taught by Angeli K Chin on Mondays at Barron Collier High School starting January 9, 2017 from 3:30 pm to 5:30 pm.
The course is directed to small business owners who are interested in reaching a broader customer base. This course has four key objectives: One, describe what public relations and marketing are and why they are important. Two, define and describe how to conduct marketing research. Three, explain how to develop a PR & marketing plan and successful strategies. And four, provide access to quality marketing resources.