So You Want To Start Your Own Business

Is your dream to start your own business? Join Southwest Florida Score on August 18, 2016 from 6 pm to 8 pm at Keiser University for an evening of insight and education. This workshop will provide you with the basics that you need to know to start a business. It will also will tell you how to find the resources to evaluate your business idea and bring it to reality.

Speaker, Karen Durand, is a Brand and Shopper Marketing Executive (retired), with 32 years of experience which included, Senior Manager, Shopper Marketing Center of Excellence at Kimberly-Clark, Corp, Vice President Marketing, Specialty Foods Group, Inc.; Group Manager, Business Development at International Paper, Director of Marketing and Corporate Communications and Investor Relations at Gibson Greetings; consultant for various CPG & B2B companies, and Community College instructor on business plan writing and marketing. Specialties: Shopper Marketing for grocery and mass market retailers, Brand Marketing for CPG companies, Sales and Communications. Her marketing background includes extensive website content and social media expertise. 

Don’t wait! Reservation required. Space is limited in this low cost seminar ($5.00 registration/handout fee).


Topics covered in this seminar are:

  1. Some of the myths about running your own business.
  2. How to develop your idea and identify your customers.
  3. How to develop a marketing and sales plan.
  4. What your need to know about financing your business – especially cash flow.
  5. How to fund your business.
  6. Options to starting a business.
  7. How to find the right resources
  8. Next steps 

Parking is free.  There is a $5.00 fee for registration and handouts.  Select PayPal payment option to pay with regular credit card or PayPal account.  Registration at the door will be $10.00. 

The workshop is open to all Keiser University students, faculty, and staff.  All students in Fort Myers and Lee and Hendry counties with a school ID and Veterans may attend free.  When registering students should simply enter the discount code STUDENT and Veterans should enter the discount code VETERAN.  A valid ID may be required at the door.

The Southwest Florida SCORE Chapter provides FREE Counseling and Low Cost Workshops to new and existing businesses in Fort Myers, Cape Coral, Bonita Springs, Lehigh Acres, Labelle and surrounding areas in Lee and Hendry Counties.  Visit us today at

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